Freelance Copywriting Services

Tracy Oats is a strategic branding consultant and copywriter with deep experience developing marketing materials for clients in a variety of industries. She has a significant background writing evocative consumer-directed marketing copy for leading residential, hospitality, commercial, and mixed-use properties in the world’s most competitive real estate markets. She has developed corporate communications materials that establish and reinforce brand positioning for publicly traded companies, financial services firms, and law firms, and she has worked with private equity firms to develop investor presentations for real estate funds and other asset types.

Tracy collaborates with agencies, art directors, and clients to establish new brands, refresh existing brands, and create new marketing campaigns in line with existing brand guidelines. Materials that she writes include brochures, website content, executive biographies, press releases, byline articles for clients seeking to raise their visibility in their industry, investor presentations, print advertisements, email campaigns, and event promotional materials.


  1. Web Sites
  2. Brochures
  3. Print advertisements
  4. Event invitations
  5. E–Blasts


  1. Executive Biographies
  2. Presentations
  3. Pitch Books
  4. Business Letters
  5. Annual Reports
  6. Ghost Writing
  7. Press Releases

Luxury Real Estate

  1. Building Naming
  2. Tag / Positioning Lines
  3. Video Copy
  4. Web Sites
  5. Brochures
  6. Print advertisements
  7. Event invitations
  8. E–Blasts